GoHighLevel vs Kajabi Comparison: Features, Pricing, Pros, & Final Verdict

"Comparing GoHighLevel and Kajabi? Read our in-depth review to discover which platform is better for your business needs in 2025, whether you need marketing automation, course creation, or client management tools."

GoHighLevel vs Kajabi Comparison: Features, Pricing, Pros, & Final Verdict

If you’re exploring all-in-one platforms for your online business, GoHighLevel and Kajabi are likely on your radar. Both offer powerful features for marketing, sales, and business management, but they serve different purposes.

In this comparison, we’ll dive into the features, pricing, pros and cons of GoHighLevel and Kajabi, and help you determine which one is the right fit for your business needs.

Let’s get into it!

What is GoHighLevel?

GoHighLevel (also known as HighLevel) is an all-in-one sales and marketing platform designed primarily for agencies, freelancers, and small businesses. It combines CRM, marketing automation, funnel building, and client management tools into one platform.

Founded in 2018, GoHighLevel has quickly gained traction as a go-to solution for businesses that want to streamline their marketing efforts without relying on multiple separate tools.

GoHighLevel Features

1. Funnel BuilderBuild high-converting landing pages and sales funnels using a drag-and-drop builder.

2. CRM & Pipeline ManagementTrack leads, deals, and customer journeys through an easy-to-use CRM dashboard.

3. Email and SMS AutomationAutomate follow-ups, nurture leads, and run email/SMS campaigns with built-in workflows and triggers.

4. Appointment SchedulingLet clients or leads book appointments directly through the platform.

5. Membership SitesCreate and manage membership areas to deliver your courses or exclusive content.

6. White-labelingRebrand GoHighLevel with your agency’s logo and colors.

7. Call Tracking & Voicemail DropsMonitor phone calls and send automated voicemails.

8. Surveys & FormsCollect data and feedback from leads through custom surveys and forms.

9. Social Media SchedulerSchedule posts and automate content on social platforms.

   
   

What is Kajabi?

Kajabi is an all-in-one platform primarily designed for course creators, online coaches, and content marketers. It allows users to create, market, and sell online courses, membership sites, and digital products.

Founded in 2010, Kajabi has become one of the top platforms for those in the education, coaching, and content creation industries.

Kajabi Features

1. Course Creation: Create and sell online courses with a variety of media types, including videos, quizzes, assignments, and more.

2. Email Marketing: Automate email sequences, segment audiences, and personalize marketing campaigns.

3. Sales Pipelines: Set up automated sales funnels that guide customers from discovery to purchase.

4. Website Builder: Build custom websites with Kajabi’s drag-and-drop builder.

5. Membership Sites: Create exclusive content areas for your subscribers or students.

6. Automated Workflows: Design complex workflows that automate customer journeys, sales processes, and follow-ups.

7. Community Building: Build an engaged online community through Kajabi’s built-in community features.

8. Payment Processing: Accept payments securely via Kajabi’s integrated payment system.

   
   

GoHighLevel vs Kajabi: Features Comparison

• Funnel Building: GoHighLevel excels at building complete sales funnels with a focus on lead generation, conversion, and CRM. Kajabi, on the other hand, focuses more on course creation and digital product sales funnels.

• CRM: GoHighLevel has a built-in CRM and pipeline management, which is a huge plus for agencies and businesses with a large volume of leads. Kajabi lacks a full CRM but integrates with third-party CRM tools like HubSpot.

• Course Creation: Kajabi is specifically built for course creators and offers a comprehensive set of tools for creating and selling online courses. GoHighLevel has membership features, but it doesn’t offer as comprehensive a course creation experience as Kajabi.

• Automation: Both platforms have automation capabilities, but GoHighLevel’s marketing automation is more focused on lead generation and client management. Kajabi’s automation is focused on nurturing students and users through course-related funnels.

• Community Building: Kajabi excels in this area with built-in community features, while GoHighLevel is more focused on client management and automation.

GoHighLevel Pricing

• Starter Plan: $97/month

• Unlimited Plan: $297/month

• White Label Agency Plan: $497/month

Kajabi Pricing

• Basic Plan: $149/month

• Growth Plan: $199/month

• Pro Plan: $399/month

Kajabi’s pricing is generally higher than GoHighLevel, especially when you look at the lower-tier plans.

Pros of GoHighLevel

• Comprehensive tool for agencies with CRM, automation, and client management.

• White-label option for agencies.

• Affordable pricing compared to other all-in-one platforms.

• Excellent for lead generation and pipeline management.

Pros of Kajabi

• Excellent course creation and membership site features.

• Built-in community features to help engage and nurture your audience.

• Email marketing automation and easy-to-use templates.

• User-friendly for coaches and content creators.

Cons of GoHighLevel

• Steeper learning curve for beginners.

• Limited course creation tools compared to Kajabi.

• Pricing may be too high for solo entrepreneurs or small businesses just starting.

Cons of Kajabi

• Higher pricing compared to GoHighLevel.

• Not as robust for agencies that need CRM and full marketing automation.

• Lacks built-in call tracking or appointment scheduling features.

GoHighLevel vs Kajabi: Which is Better for You?

• GoHighLevel is perfect for agencies, freelancers, and businesses needing comprehensive CRM, lead management, and marketing automation features. If you're looking for an all-in-one platform that includes email/SMS automation and sales funnels, GoHighLevel is the better choice.

• Kajabi, on the other hand, is built for course creators, coaches, and content marketers. If your primary focus is selling courses, building membership sites, and creating educational content, Kajabi will provide you with the best tools for the job.

Who is GoHighLevel Ideal For?

• Marketing agencies

• Freelancers managing multiple clients

• Sales teams

• Small businesses needing a full marketing platform

Who is Kajabi Ideal For?

• Online course creators

• Coaches and consultants

• Content creators and bloggers

• Membership site owners

Conclusion: GoHighLevel vs Kajabi – The Final Verdict

Ultimately, your decision depends on your business model.

If you're running an agency or need a platform for lead generation and client management, GoHighLevel will offer you the best value for your money. It provides a full marketing suite, including CRM, sales funnels, email marketing, and more.

If you're a course creator or content marketer, Kajabi is the platform for you. It offers specialized tools for creating and selling online courses, building membership sites, and engaging with your audience.